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Understanding the Efficiency of Gamification on the Engagement Intention of the Customers with Mobile Payment Systems

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Palestine Technical College
Ayyash M.M.; Herzallah F.
Ayyash, Mohannad Moufeed (53982655900); Herzallah, Fadi (56644756100)
53982655900; 56644756100
2023
Lecture Notes in Networks and Systems
Understanding the Efficiency of Gamification on the Engagement Intention of the Customers with Mobile Payment Systems
584 LNNS
294
310
Al-Sharafi M.A.; Al-Emran M.; Shaalan K.; Al-Kabi M.N.
Springer Science and Business Media Deutschland GmbH
Department of Business Administration and E-Commerce, The College of Business and Economics, Palestine Technical University — Kadoorie, Tulkarm, Palestine
Ayyash M.M., Department of Business Administration and E-Commerce, The College of Business and Economics, Palestine Technical University — Kadoorie, Tulkarm, Palestine; Herzallah F., Department of Business Administration and E-Commerce, The College of Business and Economics, Palestine Technical University — Kadoorie, Tulkarm, Palestine
M.M. Ayyash; Department of Business Administration and E-Commerce, The College of Business and Economics, Palestine Technical University — Kadoorie, Tulkarm, Palestine; email: mohannad.ayyash@ptuk.edu.ps
3
10.1007/978-3-031-25274-7_24
Customers engagement; Electronic banking; Gamification; Mobile payment systems; Palestine; Trust
Electronic money; Global system for mobile communications; Least squares approximations; Sales; 'current; Customer engagement; Electronic banking; Gamification; Mobile payment system; On-line communities; Online surveys; Palestine; Sampling method; Trust; Online systems