E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

field_of_study

Blank

university

Palestine Technical College

authors

Salah O.H.; Ayyash M.M.

authors_full_names

Salah, Omar Hasan (57208778085); Ayyash, Mohannad Moufeed (53982655900)

authors_id

57208778085; 53982655900

year

2024

source_title

Journal of Open Innovation: Technology, Market, and Complexity

article_title

E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

volume

10

issue

1

publisher

Elsevier B.V.

article_number

100183

affiliations

The College of Business and Economics, Palestine Technical University, Kadoorie, Tulkarm, Palestine

authors_with_affiliations

Salah O.H., The College of Business and Economics, Palestine Technical University, Kadoorie, Tulkarm, Palestine; Ayyash M.M., The College of Business and Economics, Palestine Technical University, Kadoorie, Tulkarm, Palestine

corresponding_author

O.H. Salah; The College of Business and Economics, Palestine Technical University, Tulkarm, Kadoorie, Palestine; email: omar.h.m.salah@gmail.com

cited_by

91

doi

10.1016/j.joitmc.2023.100183

author_keywords

AI integration; and Palestine; Customer tech-savviness; E-commerce; Innovation culture; Marketing performance; SMEs; TOE framework