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Neuromarketing in Malaysia: Challenges, limitations, and solutions

Computer Science
Islamic University of Gaza
Alsharif, A.H.; Salleh, N.; Baharun, R.; Abuhassna, H.; Alsharif, Y.H.
Alsharif, Ahmed H. (57216488997); Salleh, Nor Zafir Md (57210442397); Baharun, Rohaizat Bin (55420244500); Abuhassna, Hassan (57202324075); Alsharif, Yahia H. (57219182946)
57216488997; 57210442397; 55420244500; 57202324075; 57219182946
2022
2022 International Conference on Decision Aid Sciences and Applications, DASA 2022
Neuromarketing in Malaysia: Challenges, limitations, and solutions
740
745
Institute of Electrical and Electronics Engineers Inc.
Azman Hashim International Business School, Kuala Lumpur, Malaysia; School of Education, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia; Faculty of Medicine, Islamic University of Gaza, Gaza, Palestine
Alsharif, Ahmed H., Azman Hashim International Business School, Kuala Lumpur, Malaysia; Salleh, Nor Zafir Md, Azman Hashim International Business School, Kuala Lumpur, Malaysia; Baharun, Rohaizat Bin, Azman Hashim International Business School, Kuala Lumpur, Malaysia; Abuhassna, Hassan, School of Education, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia; Alsharif, Yahia H., Faculty of Medicine, Islamic University of Gaza, Gaza, Palestine
11
10.1109/DASA54658.2022.9765010