Alsharif, Ahmed H. (57216488997); Salleh, Nor Zafir Md (57210442397); Baharun, Rohaizat Bin (55420244500); Abuhassna, Hassan (57202324075); Alsharif, Yahia H. (57219182946)
2022 International Conference on Decision Aid Sciences and Applications, DASA 2022
Neuromarketing in Malaysia: Challenges, limitations, and solutions
740
745
Institute of Electrical and Electronics Engineers Inc.
Azman Hashim International Business School, Kuala Lumpur, Malaysia; School of Education, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia; Faculty of Medicine, Islamic University of Gaza, Gaza, Palestine
Alsharif, Ahmed H., Azman Hashim International Business School, Kuala Lumpur, Malaysia; Salleh, Nor Zafir Md, Azman Hashim International Business School, Kuala Lumpur, Malaysia; Baharun, Rohaizat Bin, Azman Hashim International Business School, Kuala Lumpur, Malaysia; Abuhassna, Hassan, School of Education, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia; Alsharif, Yahia H., Faculty of Medicine, Islamic University of Gaza, Gaza, Palestine