Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
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Finance and Business Department, University College of Applied Sciences, Gaza, Palestine; Department of Business Administration and Marketing, Birzeit University, Birzeit, Palestine; Finance and Business Department, Islamic University of Gaza, Gaza, Palestine; Business Administration Department, Herzing College, Montreal, Canada; Finance and Business Department, Al Azhar University – Gaza, Gaza, Palestine
Salem M., Finance and Business Department, University College of Applied Sciences, Gaza, Palestine; Baidoun S., Department of Business Administration and Marketing, Birzeit University, Birzeit, Palestine; Wady R., Finance and Business Department, Islamic University of Gaza, Gaza, Palestine; Alhajsaleh N., Business Administration Department, Herzing College, Montreal, Canada; Hamouda M., Finance and Business Department, Al Azhar University – Gaza, Gaza, Palestine
M. Salem; Finance and Business Department, University College of Applied Sciences, Gaza, Palestine; email: mrdd_salem@hotmail.com
